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Search Engine LandMatt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrongPaid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and moreAdvertising68/100Search Engine LandGoogle Ads AI needs guardrails, not blind trust ft Mike RyanMike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.Advertising68/100DigidayGoogle debuts ‘ad detection tool,’ letting marketers better assess ad experiences in ChromeAd tech partners, media-buyers and publishers can now use ‘CrUX’ to understand how web space is evaluated.Advertising68/100Marketing LandSalesforce bets CRM experience can give its AI an edgeKoa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions.Advertising67/100Marketing LandThe next martech strategy starts with the operating environmentThe people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.Advertising67/100Marketing LandChatGPT Ads are a tactical bet, not a platform strategyMarketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.Advertising67/100Marketing LandWhy marketing keeps redrawing its org chartEvery marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours.Advertising67/100Search Engine JournalChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift BudgetGive ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.Advertising72/100Search Engine Land3 ways to make AI safer in a live ad accountAutomation layering techniques can be deployed to successfully make AI-driven PPC safer.Advertising72/100Marketing Land3 ways to make AI safer in a live ad accountAutomation layering techniques can be deployed to successfully make AI-driven PPC safer.Advertising71/100Search Engine JournalLocal Services Ads To Performance Max: What To Audit Before MigrationCallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.Advertising68/100DigidayKroger’s ad business sees most profit growth since 2021Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release.Advertising62/100DigidayAd Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growthWhy advertising’s AI boom favors Google, Meta and Amazon, even if marketers are uneasy.Advertising58/100DigidayAs more surfaces become ad inventory, the economics get complicatedAds now invade fridges, dashboards and AI search, testing consumers’ tolerance and the value exchange.Advertising58/100SEL PPCWhy ChatGPT Ads deserve a place in your 2027 media planCheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.Advertising67/100Search Engine JournalAI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken PromiseCount AI marketing’s hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic’s mistake and starving long-term strategy.Advertising58/100SEL PPCTwo GEO experiments challenge conventional AI visibility adviceThe data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.Advertising57/100SEL PPCGoogle Business Profiles rolls out Collected InfoGoogle is giving business a way to review what information Google’s automated assistant pulled about their businesses.Advertising57/100SEL PPCThe future of content isn’t writing. It’s thinkingSEO content is getting cheaper to produce, shifting value toward the ideas, expertise, judgment, and experience behind the words.Advertising57/100Marketing LandWho owns your AI agents after they launch?AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.Advertising57/100DigidayWhat we’ve learned from the creator snafus at this year’s US OpenEveryone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.Advertising50/100DigidayGoogle rolls out pay-per-value AI licensing program to publishersGoogle has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.Advertising50/100SEL PPCThe latest jobs in search marketingLand your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.Advertising41/100SEL PPCAdvertisers report Google Ads credits being revoked after spendingAdvertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.Advertising47/100
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