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Analytics News

Measurement - GA4, attribution modelling, first-party data, tag management and reporting.

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Search Engine JournalGoogle Adds New Ad Experience Metrics To CrUX ReportGoogle is turning publisher advertising into user experience metric that adds four more numbers that publishers need to track.Analytics81/100Search Engine LandGoogle Chrome launches new metrics to measure ad-heavy websitesChrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.Analytics68/100MarTechSalesforce bets CRM experience can give its AI an edgeKoa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions.Analytics66/100MarTechThe next martech strategy starts with the operating environmentThe people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.Analytics66/100MarTechWhy marketing keeps redrawing its org chartEvery marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours.Analytics66/100MarTechThe AI performance shake-up: What’s really driving results across channels nowWhen algorithms hide your campaign levers, tracking true impact gets tricky. At the MarTech Conference, we discussed how to regain visibility and drive growth.Analytics56/100MarTechWho owns your AI agents after they launch?AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.Analytics56/100Sprout SocialHow to measure social media with Google Analytics (GA4)Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you Read more…Analytics49/100SEL PPCGoogle Analytics launches customizable DashboardsGoogle Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.Analytics41/100MarTechLost in translation: Why content and data teams can’t speak the same languageAt the September MarTech Conference, we discussed how content and data teams can align signals, build shared context, and drive outcomes.Analytics46/100HubSpot MarketingAEO mentions vs. citations: Key differences explainedIf you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between a...Analytics30/100Analytics ManiaHow to Track Custom Events with Google Analytics 4Updated: August 26th, 2026 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper ...Analytics40/100Analytics ManiaTrack Hubspot booking with Google Analytics 4 and Google Tag ManagerUpdated: August 25th, 2026 If you are already tracking other Hubspot lead forms, you may have noticed that, unfortunately, this tracking will not capture meeting bookings; you need to implement a different setup! Luckily, you can do this on...Analytics34/100Analytics ManiaGoogle Analytics 4 Segments: The GuideUpdated: August 25th, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports t...Analytics40/100Analytics ManiaCustom Channel Groups in Google Analytics 4Updated: August 24th, 2026 A useful dimension included in Google Analytics 4 is the default channel group. Using predefined rules determined by Google, traffic sources are categorized into groups called channel groups, allowing for a simp...Analytics34/100Analytics ManiaMissing Revenue in Google Analytics 4? Here’s how to fix itUpdated: August 21st, 2026 Here’s a situation. You implement GA4 ecommerce tracking, check the reports, and see that revenue is missing or incomplete. Why? This can happen for various reasons, such as incorrect event configuration, miss...Analytics40/100Analytics ManiaGuide: How To Use Timer Trigger in Google Tag ManagerUpdated: August 21st, 2026 Are you looking for ways to fire a specific tracking script or pop-up after a 20-second delay? If your answer is Yes, hop on board because I’ll show you how to use the timer trigger in Google Tag Manager.   Tab...Analytics36/100Analytics ManiaConversion rate in Google Analytics 4Updated: August 20th, 2026 Important: Conversion rate has been renamed to Key event rate. You can learn more about it here. ===== When Google Analytics 4 was introduced, it was missing one very important metric many people relied on in GA...Analytics34/100Analytics Mania“Some of your pages are not tagged” warning in Google Tag Manager (or GA4)Updated: August 19th, 2026 In the Overview of Google Tag Manager interface, there is a section called “Container quality”. If it’s green and says “Excellent”, you have nothing to worry about. But chances are it says “Needs atten...Analytics34/100Analytics ManiaGoogle Analytics 4 Events Not Showing Up in Reports?Updated: August 19th, 2026 Here’s a situation. You have implemented event tracking with Google Analytics 4, but cannot see those events in reports. Or maybe you see the events, but some parameters/dimensions are missing? If this sounds fa...Analytics40/100

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